Hevue is a luxury skin care brand that indulges in simplistic wellness for the body. Straying away from any and all pseudo-organic facades, Hevue
is dedicated to reusable materials, efficient minimal production, and all natural everything. The company wants to redefine what it means to be
a wholesome, authentic skin care brand.
Hevue is looking to open three major stores in New York, Los Angeles, and San Francisco. With big plans in mind, I created a brand identity for Hevue
that will seamlessly fit within the high-end appeal of all three locations. A minimal typeface with custom personality draws a youthful yet confident presence to the overall aesthetic of Hevue. Neutral colors create a boundless canvas for color and type, and focus attention to the bigger picture.