SERVICES
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Brand Attributes
Voice & Tone
Audience
Features
Benefits
Values
Positioning
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Logo
Alt. Logos
Brand Palette
Font Kit
Brand Guidelines
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Business Cards
Pricing Guide
EVITA
Evita Photography is inspired by confidence and lucidity. The solo founder, Evita Rosado, believes in the power of growth in the individual, which is the undergirding drive for her career.
Through her photography, Evita aims to evoke a sense of empowerment and excitement in her subjects. Structured by minimalism, Evita Photography focuses on simplicity within its aesthetics as well as its functionality. Evita shared with me her affinity for Scandinavian minimalism, which helped guide the brand’s visual direction even further - we made sure each touchpoint of her brand was elegant, clean, and simple.
A P P R O A C H
Evita was searching for clarity not only in her visual identity, but also in her niche and mission as a small business. Wanting to establish and differentiate herself within the ever-growing world of photography, Evita and I worked together to build a brand that not only grew awareness but supported brand longevity. Together we solidified her brand’s foundational attributes, minimal, natural, and confident, from which now are foundation of every touchpoint of her business.
R E S U L T S
Through deep exploration of Evita’s short and long term goals, we created an identity system that is both functional and supportive to her photography. In addition to growing awareness, we found that Evita needed foundational collateral such as stationary and digital compositions, in order to establish and launch her brand. A completely custom logotype, business cards, logo alternatives for watermarks, and a versatile color palette for print and digital content, the final result of Evita’s new brand identity is helping her explore new heights as an established photographer and creative mind.
